Why you should not do what everyone else is doing


Can I ramble and vent a bit for a minute about an idea I can't get out of my head? 

Great, thanks.


Maybe this is the start of a manifesto... we'll see.


Ok here goes:

The stories that get shared have twists, surprises, and/or big leaps of faith that are out of the ordinary. They're extraordinary; worth repeating.


I am tired of making sense. Of being normal. Of caring what other people think.


I want to do more things that are unexpected... the opposite of what everyone else is doing. Do all the things that we are told (subliminally maybe) are bad ideas.  

• Let's create things that people laugh at us for initially, but that are valuable in unusual ways...

• Make decisions that help a lot of people but make accountants cringe...

• Do things for other people even if you don't get a tax return or recognition otherwise for it.


You are the main character in your story. 

You only have one life. This is it. Right now.


Make a rap album.
Make a sculpture out of stone that will still be here in a million years.  
Invent a product that helps billions of people, and make billions of dollars doing that so that we can solve a billion other problems.

(But be careful! Motivation matters... Do not do these things so that others will notice you. Do it for yourself because helping others makes you happy and you want an adventure!)


We can perpetuate the status quo, or we can actually make an effort to leave the world a better place than when we found it. I think this can be both easy and fun, rather than onerous. But the key is to change it up in order to make it work.

If you catch yourself doing something that everyone else is doing, take that as a sign that you need to stop thinking so much and do something out of the ordinary instead.


Do your very best you can with your out of the ordinariness because it might just be brilliant... everyone else just doesn't know it yet.


And who cares what they think anyways.



About the author: Dave Zak

Hi, I'm Dave, a Canadian-based entrepreneur. I was born an artist and I love to tinker and create things. After studying art and working in marketing, I founded ArtResin in 2008 in response to the toxic and yellowing resin products that were giving me headaches and ruining my artwork.