Ever notice how socially acceptable it is to say, "I'm not creative"?
Many people in fact will readily admit to their so-called lack of creativity... though we at ArtResin think that perspective is actually (happily) mistaken.
Have a look at this diagram illustrating the creative process:
The steps are gather, gestate, create and critique. The process isn't meant to be cyclical or have a defined start or finish point, but to represent the kind of consuming and producing that happens along the way in any creative venture. So whether you're trying to come up with a new packaging design, trying to figure out how to outsmart the opposing team with a unique play in a game of football, trying to find the cure for cancer, or just trying to spice up your dinner for a change, you will inevitably follow the steps of the creative process in some random order. This means, therefore, that the creative process is inherent in much of what we do... every day.
To be human is to be creative.
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